THE ADVANTAGES OF PERMANENT STRAIGHTENING:

• Perfectly straight, sleek hair.
• Long-term effect (~6 months until the hair grows back).
• Straightened hair is resistant to humidity, heat, wind and hairstyle forming.
• Relatively inexpensive method.
• Less time for hair up-do.

THE DISADVANTAGES OF PERMANENT STRAIGHTENING:

• Chemical treatment inevitably damages and weakens hair, so the hair will need additional care.
• You’ll have to wait until the hair grows back for it to regain its natural form.

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