HAIR STRAIGHTENING

There is no secret that women often strive for what they don’t have. They are usually not happy about their appearance and constantly seek to change and improve it. Beautiful hair is an extremely important part of a woman’s image. There is such a phenomenon that the owners of straight hair dream about curls and curly haired women strive to have perfectly straight hair.
In the beginning of the 21st century, one of the most important features of a good-looking woman is the perfectly straight, sleek and shiny hair that is very neat, stylish and business-like. It raises admiration and attracts attention from the people all around them. Therefore, hair straightening is very popular and trendy, and possible even if you are the owner of African-type curls because modern cosmetology is omnipotent!
WHAT HAPPENS DURING THE HAIR STRAIGHTENING PROCESS?

Our hair contains approximately 90% of a special protein called keratin, the basis of which consists of amino acids. Sulphur atoms in amino acids form disulphide bonds S-S, which particularly give shape to hair. When the distances between sulphur atoms are small, they pull each other together quite closely and hair looks straight. When these distances are further apart, atoms attempt to get close to each other, supplementary hydrogen bonds and disulphide “bridges” occur, and it is as if the atoms are “twisting up” the chain that separates them and thus, the curls are obtained.
The aim of straightening is to destroy the existing supplementary disulphide bonds between amino acids; return them into a simple, straight chain and fix them in their new position.
SOME HISTORY

The first hair straightening procedures were performed in the early 20th century. Chemist Ian Gutgold greatly contributed to this process. He added certain chemical agents to cosmetic lotion. These agents quite aggressively acted on hair. The chemical agents that were used those days would indeed have a straightening effect on hair; however, they would also burn scalps and women would lose their hair. Therefore, the experiments were suspended for some time.
In 1906, scientist Simon Monroe patented a prototype of modern hair tongs. Only several decades later, hair tongs become electrically or battery powered.
Price of hair straightening
PRICES OF HAIR STRAIGHTENING PROCEDURES IN U.S. STATES
U.S. State
Hair straightening services
Price, USD (March 2015)
Salons (Cities, counties)
Alabama
Chemical straightening
Keratin
Yuko permanent hair straightening
Flat Iron
Thermal...
Flat irons brands (part V)
Compare over 60 famous and popular brands of flat irons. We hope that it will help you to choose Your favourite hair straightener.
HAIR STRAIGHTENING TOOLS (PART V)
Flat iron brand
Features, advantages
Price (February, March 2015)
Where to...
Flat irons brands (part IV)
Compare over 60 famous and popular brands of flat irons. We hope that it will help you to choose Your favourite hair straightener.
HAIR STRAIGHTENING TOOLS (PART IV)
Flat iron brand
Features, advantages
Price (February, March 2015)
Where to...
Flat irons brands (part III)
Compare over 60 famous and popular brands of flat irons. We hope that it will help you to choose Your favourite hair straightener.
HAIR STRAIGHTENING TOOLS (PART III)
Flat iron brand
Features, advantages
Price (February, March 2015)
Where to buy?
HairArt iTech and others flat irons...
Flat irons brands (part II)
Compare over 60 famous and popular brands of flat irons. We hope that it will help you to choose Your favourite hair straightener.
HAIR STRAIGHTENING TOOLS (PART II)
Flat iron brand
Features, advantages
Price (February, March 2015)
Where to buy?
Carmen (United...
Flat irons brands (part I)
Compare over 60 famous and popular brands of flat irons. We hope that it will help you to choose Your favourite hair straightener.
HAIR STRAIGHTENING TOOLS (PART I)
Flat iron brand
Features, advantages
Price (February, March...
TOP15 types of flat irons
Let‘s have a closer look at the most popular types of hair straightening tongs (flat irons):
1. CERAMIC HAIR STRAIGHTENERS – ceramic heating plates are durable and slide smoothly along hair surface without causing tangles (hot spots). They maintain even heat distribution and high temperatures although protect hair...
How to flat iron at home?
A LESSON IN FLAT IRONING AT HOME:
1 step: Shampoo your hair. Apply hair straightening and thermal protection treatments on damp hair.
2 step: Dry your hair completely – either naturally or by means of a hair dryer.
3 step: Carefully comb your hair and divide it into strands (clip the separate...
Flat irons
When hair is extremely curly and neither a fan nor comb helps, then use a hair straightener that compresses the hair (it presses hair together, heating it up, thereby straightening it). In this way, it is possible to straighten your hair not only in the hair salon but also at home. In the hair salon, straightened hair will stay...
Hair straightening products
If your hair is not very curly and you’re not striving to achieve perfectly straight hair, you can use special hair products, that can help you tame your hair and make it thicker, healthier and glossier. It’s a great way to straighten your hair without causing too much damage. Even though the result will be temporary,...